The most delicious challenge of the year starts from the “Capital of Europe”. The 2019 edition of the Tiramisu World Cup was presented at Ca’ Veneto, the headquarters of the Veneto Region and of Unioncamere Veneto in Bruxelles. New competition locations, new partners and for the 2019 Champions the participation in Brazil during the “Week of Italian Cuisine in the World”, promoted by the Ministry of Foreign Affairs in all the Italian Embassies in the World.
The Tiramisu World Cup starts this year from Bruxelles, presenting itself at Ca’ Veneto (where Unioncamere Veneto is located, ed.) and launching the “European selections” to be held in mid-October, in the heart of the “Capital of Europe”, at the City2 Shopping Center (11st and 12nd October) and the Grand Final at the Hilton Brussels Grand Place (14th October).
Now in its third edition, the TWC will see hundreds of “amateur chefs” (strictly no-professionals, ed.), challenge each other in the preparation of Tiramisu in its original recipe (lady-finger biscuits, mascarpone cheese, eggs, sugar, coffee and cocoa powder) or in a creative one (with the possibility of adding up to three products and replacing the biscuits).
In autumn 2019, before arriving in Bruxelles, the TWC will also stop in Friuli Venezia Giulia, at Villa Manin in Passariano (Udine), with a selection of competition to be held on 21st and 22nd September. Then, in the first weekend of November, the selections will take place in the Treviso area, and Grand Final – according to tradition – in the heart of Treviso city.
MARIO POZZA, President of Unioncamere Veneto and Chamber of Commerce Treviso – Belluno|Dolomiti
«The Tiramisù World Cup is a great event that has gained importance at international level thanks to the attractiveness and popularity of the Italian dessert. Among the most popular Italian desserts, Tiramisù is undoubtedly number one and the name itself is well-known in every corner of the world. The headquarter of Unionecamere Veneto in Brussels is considered to be one of the best places to launch the Tiramisù World Cup competition. The event will take place in amazing locations such as Hilton Grand palace and City2. The past editions that were held by the Chamber of Commerce of Treviso closed with a great success and registered an important flow of public that appreciated the creation of unforgettable dishes with fine taste. An important role was played by the final jury which included renowned members who selected the most original and creative flavor combinations. I want to thank the sponsor companies Matilde Vicenzi, Hausbrandt, LatteBusche, Amadori, Tognana Porcellane, Moralberti and all the institutions that strongly believe in the promotion of Made in Italy products such as Mascarpone cheese, Savoiardi biscuits, Marsala wine, sugar, Italian coffe, and cocoa, all essential ingredients that create this simple but famous dessert which is served a flavor combination enriched with elegant wines and wonderful porcelains».
MARCO IACUITTO, Segretario Generale della Camera di Commercio Belgo-Italiana
«We are happy be part of the Tiramisu World Cup 2019 in Bruxelles, an event of excellence for the promotion of our “Made in Italy in Belgium”. Our Belgian-Italian Chamber of Commerce supports Italian companies through B2B meetings with Belgian buyers, consulting for internationalization and the organization of events promoting Made in Italy here. Among other things, from 2018, our Chamber participates in the True Italian Taste project, as part of the “The Extraordinary Italian Taste” program. This is an all-Italian project created to enhance and safeguard the authentic agri-food product of the Italy. This project is promoted and financed by the Ministry of Economic Development and implemented by Assocamerestero in collaboration with 28 abroad Italian Chambers of Commerce (12 Europe, 9 Nafta, 7 Asia). Our Chamber of Commerce is recognized by the Italian Government and is financially and legally independent. Its resources come essentially from the contribution of its members and the activities it carries out. Located in the heart of Brussels, near the European institutions, the Belgian-Italian Chamber of Commerce is the point of reference for all Italian companies that wish to promote their business and expand their network of contacts in Belgium».
FRANCESCO REDI, Ceo & Founder di Twissen – organizzatore TWC 2019
«The enthusiasm that has developed during these last years around the Tiramisu is enormous. Important signs have arrived, also from the increasingly large and numerous community that surrounds the Tiramisu World Cup: this fills us with pride and encourages us to do more and more. Powered by this energy, the dream of activating a prestigious collaboration in Curitiba, Paraná has been realized. The champions of the TWC 2019 will be guests and protagonists of the “Week of Italian Cuisine in the world”, which will be held in November. For this reason, we thank the Consul General of Italy in Curitiba, Raffaele Festa, and the President of the Europeu Center, Carlos Sandrini, for the important support and collaboration they give us».
VIERI BITICCHI, General Manager, Hilton Brussels Grand Place
«We are pleased to host such a great event at Hilton Brussels Grand Place and to offer the perfect location in the heart of Brussels. Tiramisu is a dessert that is sure to exceed expectations; this is the same for Hilton, located in every corner of the world, Hilton is a familiar surrounding and guaranteed to provide one with comfort and live up to high expectations. It is a comfort zone that everyone knows and loves».
JURGEN DE GELAS, City2 Shopping Center Manager
«City2 is very proud to host the Belgian round of the Tiramisu World Cup on 11st and 12nd October. This major event will occur at the end of the “Food Weeks” organized in the framework of our opening festivities. City2 has recently been fully renovated and its food court named EATS deployed. We attache great importance to the food experience. That’s why we warmly welcome the 40 participants in our shopping center and wish them good luck for this contest».